Forman Journalism Society has once again kept its riwaj of astounding Formanites by bringing yet another enthralling event which showcased different TVCs as well as a mélange of short films and documentaries produced and directed by several talented individuals from FCC’s very own pool of film making artistry and adroitness. This enthralling event was none other than very first edition of FJS’s Digitalent Fest.
This was not just an Intra university film festival but this event had an international element in it’s possession too as on the second day of the event well renowned French Film director and a vocal advocate of social innovation Aurelie Salvaire was invited to spill some beans on her different social ventures. Miss Salvaire’s film “Mardban” (Be a man) was also screened on the second day.
No event at FC is complete without a ritual dance performance of FCC’s very own Marl’bros and also by the beguiling and mesmerizing Sufi Kalaam of Syed Murtaza Abbas Hamdani which made everyone just chant with him. Having Aurelie Salvaire over on the second day of the second day of Digitalent Fest sure was a treat for many film making enthusiasts who came in large numbers to particularly see her. Everyone loved watching her film as well as listening to her spill the beans on her multi-faceted social ventures from film-making to social activism and innovation and asking questions from her too about the secret recipe she has got in her possession for the success of her multiple ventures globally.
First day of Digitalent Fest 2017 encompassed two different rounds of screenings. First round of screenings encompassed short movies like “Rangoon Ki Keemat” and “Noor” which highlighted different dilemmas of society along with certain societal norms. “Rangoon Ki Keemat” particularly was very lush visually with images shown of festivities and processions during several local melas as compared to Noor which though wasn’t a fancy and flamboyant film for everyone but with its psycho-thriller kind of plot it still managed to thrill many among the audience. The TVCs screened were equally praiseworthy but few of them including the one for a hair cutting salon named “Scissors” and another one for a Car wash outlet were humorous too as they were high on comic element which though stands in stark contrast with several films with solemn and gloomy plots being screened on the same day in the same event before there was a sudden outburst of these continuous TVCs.
Day 2 also had another round of screening of FCC based short films but the highlight of the entire last day was the screening of “Mardban” and the consequent interactive session by Miss Salvaire with the audience. “Mardban” had an emphasis on toxic masculinity of men and how this isn’t just harmful to them but also to people around them. This film came up with a different perspective on patriarchy as it also included individual accounts of different men of how they have dealt with their toxic masculinity. One of the men interviewed also clearly expressed his concern over the deeply ingrained patriarchy in Pakistani society as well as on toxic masculinity by saying that “You can’t even share your good and bad feelings” and Prof. Arfa Sayeda Zehra who was also interviewed in the documentary called this toxic masculinity a “love for power”.
At the end, winning teams were being awarded for their great work. The best storyline award was given to the team behind film “A Cry” whereas the awards for best documentary, TVC and Short Film were being awarded to “Insularity”, Asfand Yar and “Suffer” respectively. The awards for Best Actor (Male and Female) were given to Ahmed Mehboob and Suzanne De Souza respectively and the award for Best Editing was awarded to Saud Javed Malik.