While most beauty brands are still figuring out the navigation on TikTok, there’s one “playbook” that has emerged successful – the music-driven campaign sponsored by Maybelline. Dubbing #FitMeAsIAm, Maybelline extends an invitation to Pakistani TikTokers to join in on the hashtag challenge and riff upon the latest makeup trends.
To the world of makeup and beauty, Maybelline is no stranger. From the Instant Age Rewind Concealer to the Fit Me! Matte + Poreless Foundation, the number of cult classics created by this brand is insane. And now they’re at it again, except this time they’re leveraging the potential of TikTok to giveaway beauty products and smartphones to the lucky participants of the newly launched hashtag challenge – running through February 13th – April 13th.
Resonating with Maybelline’s DNA, the TikTok #FitMeAsIAm campaign invites Pakistani makeup and beauty enthusiasts to tap their feet on the brand’s exclusive, catchy jingle, donning their looks with the most loved filter of 2022, #FitMeAsIam.
On the heels of Maybelline’s TikTok hashtag challenge, the make-up brand has relaunched Fit Me! Matte + Poreless Foundation in 16 shades to match 99% of all skin tones in the country. With its commendable non-acnegenic formula, the foundation allows the pores to breathe free, suited to all skin textures – normal to oily, and everything in between!
Commenced by the lauded TikTokers of today, Romaisa, Areeqa, and Jannat, the Maybelline hashtag challenge has progressed to the next level.
@jannatmirza Fits right! Fit Me Matte & Poreless has 16 shades for every Pakistani skin tone#FitMeFoundation #MaybellineNewYork #FitMeAsIAm @official.vegas.pk ♬ FitMe As I am – Shanice Hedger, KNIGHTNDAE
@romaisa.khan._ Fit Me Foundation has 16 shades for every Pakistani skin tone. I love it! 😍#FitMeFoundation #MaybellineNewYork #FitMeAsIAm @Official.Vegas.pk ♬ FitMe As I am – Shanice Hedger, KNIGHTNDAE
@hafsa._.khan1 #FitMeAsIAm made for YOU with 16 shades for all Pakistani skin tones😍#FitMeFoundation #MaybellineNewYork #FitMeAsIAm @official.vegas.pk ♬ FitMe As I am – Shanice Hedger, KNIGHTNDAE
@hoormahaveera Ye hai khaas mere skin tone ke liye. With 16 shades for all Pakistani skin tones😍#FitMeFoundation #MaybellineNewYork #FitMeAsIAm @Official.Vegas.pk ♬ FitMe As I am – Shanice Hedger, KNIGHTNDAE
The stunning Hania Aamir, Maybelline New York LSP, can also be seen joining in on the fun, in her own unique way!
@haniaheheofficiall #FitMeAsIAm Fit Me Matte & Poreless, made for YOU with 16 shades for all Pakistani skin tones😍#FitMeFoundation #MaybellineNewYork ♬ FitMe As I am – Shanice Hedger, KNIGHTNDAE
What are you waiting for? Now is your time to show off that Maybelline makeover on the #FitMeAsIAm hashtag challenge and participate in the lucky draw!
This post is sponsored by Maybelline New York!
Cover image via Maybelline New York