Jazz-Powered National Song Competition Declares Its Winner

By MangoBaaz Studio | 1 Sep, 2022

Pakistan’s biggest Telco and digital brand, Jazz, wanted to compose a national song that embodied the nation’s heritage, traditions, and ideals. Acknowledging the power of music and its ability to spark the spirit of nationalism, devotion, and unity, Jazz believed that the launch of a new national song would introduce the country’s digital-savvy youth to patriotism and fervor. Jazz’s celebrations were not confined to Pakistan’s 75th birthday, and so, the country’s fastest 4G network committed to reaching a massive consumer base of 75 million across the nation.

 

Jazz took the initiative to organize a heart-pounding musical spectacle and launched the National Song Competition in search of a new national song when the number ’75’ rose to popularity this Independence Day. The brand intended to have this song rekindle the spirit of patriotism, wanting it to be played at every street, within the cars and buses, on the massive and small TV screens, and in public places throughout the year.

Source: Jazz
Source: Jazz
Source: Jazz

 

On the 11th, 12th, and 13th of August this year, the National Song Competition was streamed on the mainstream television networks and streaming platforms across the country. Indeed, it was the most hyped 3-day event of the year, and rightly so, featured jaw-dropping performances that lit up the stage. Only the top 10 entries from thousands received were chosen to perform before a jury of cross-generational, seasoned music professionals. The winning song was released across the country on August 14th, 2022.

 

Many outstanding performances by gifted singers were featured in the competition. Having faced with a difficult decision, and after hours of contemplation, the judges declared Hassan Bin Tariq of Kashmir as the winner. Not only did his song, “Aye Meray Pakistan,” catch everyone on the edge of their seats, but also awakened the spirit of nationalism. In fact, to say his was one of the best national songs would be an understatement. Following his win, Hassan was also presented the opportunity to produce a music video for his song and witness his idea come to life using cutting-edge audio-video production technology. The song was released across both mainstream and social media, and was featured during the Government of Pakistan’s formal flag hoisting event on August 14th, 2022.

 

 

 


Cover Image Via Jazz

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