Pepsi is giving Pakistan its band culture back
The early 2000s were some of the best times for Pakistani music. Both underground bands and commercially successful ones would perform regularly and the live music scene was amazing. And because bands were making money from performances, they had money to invest in their music videos. There was a steady stream of music content always gracing our screens!
Lately, things have been different for the Pakistani music scene. There are fewer music videos and live concerts, and a lot of cover music.
Pepsi has already been doing wonders for Pakistan’s underground bands by giving them the incredible platform of Pepsi Battle of the Bands. But now, they’re taking their commitment to revive Pakistan’s music scene one step further.
Pepsi is helping make music videos for 8 bands from the last 3 seasons of Pepsi Battle of the Bands. Seems like bands are truly back!
The teaser for these music videos is out right now and it depicts a lot of interesting scenes along with a promise of a new music video every single week. The teaser shows clips of different music videos that have already been shot; scenes of astronauts, a man in a cave and a determined woman running are surely piquing our curiosity.
But I suppose we’ll have to wait to see what our favorite bands want to show us along with their music.
The teaser tells us that we should be expecting videos from Auj, Kashmir, Xarb, Tamaasha, Aarish, Bayaan, Blackhour and E-Sharp in the coming weeks
While Pepsi Battle of the Bands has done an amazing job at giving a platform to Pakistani underground bands, they’re taking their commitment to nurturing the Pakistani music scene further by giving bands the tools to release their own music video; which is a BIG milestone indeed.
Honestly, we cannot wait to see what Pepsi and these amazing bands have in store for us. You can watch the full teaser by Pepsi here:
Which band’s video are you looking forward to the most? Let us know in the comments below.
This post has been sponsored by Pepsi Pakistan.