Remember the government official who was trolled for banning "immoral books" but liked an adult video on Twitter? Yeah, he's spoken up.
The central librray at NUST which is completed after an entire decade made sure it doesn't disappoint by being an actual piece of heaven!
Want to get back to reading more? Want to support local writers? Here is a breakdown of what desi book you should be reading based on your zodiac.
Desi book bloggers have made a community through Instagram where the reviews they post become the talk of the town for all of you book lovers.
Karachi food places are widely known for their mouthwatering dishes including numerous restaurants and cafes which are exclusive to the city.
Beat the summer heat with Ideas much-awaited Great Summer Sale! Now live exclusively online at jaw-dropping discounts of up to 70% OFF
The SAZGAR and GWM partnership is going from strength to strength, rewriting the rules of the road, one electrifying revelation at a time. They hav...
Zero Lifestyle's debut of high-end Zbuds in Pakistan made waves, showcasing a seamless blend of luxury and technology. Applause for the Zero team!
In today's fast-paced world, where neighbors often pass each other without a word, 7UP is on a mission to change by sharing meals.
As the festive season draw near, the air fills with an electric anticipation, signaling the arrival of the much-awaited Ideas Festive Eid Sale
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