Comelle, the renowned food brand, launched an exciting social media campaign during Ramadan 2023 called “Barkaton Ki Mithaas” (Sweetness of Blessings). The campaign focused on creating quick and easy recipes using Comelle’s products, primarily condensed milk and pure Desi ghee. The goal of the campaign was to inspire people to prepare delicious meals while highlighting Comelle’s product range.
Ramadan is a sacred month of fasting and spiritual introspection. People gather for Iftar, a meal that marks the completion of the fast, at the end of each day’s fast. Sehri is the meal eaten before dawn, and it is critical to have a substantial supper in order to get through the long day ahead. Creating tasty and healthful Sehri and Iftar dinners is easier than ever with Comelle’s product line.
Comelle’s social media campaign included a variety of recipes that made use of their condensed milk and pure Desi ghee. These dishes were simple to prepare and used commonly available ingredients, making them ideal for both novice and experienced cooks.
One of the standout recipes from the campaign was the Strawberry Fruit Cup, made with Comelle’s condensed milk. This dish was a great way to conclude a fasting day, as it was sweet, creamy, and filling. The video accompanying the recipe walked viewers through each step of making the dessert, from blending the strawberries to adding the condensed milk and cardamom for flavor.
Another popular recipe from the campaign was Cheesy Chicken Fingers, made with Comelle’s pure Desi ghee. This crispy and cheesy snack went well with any iftar, and the pure Desi ghee lent a deep flavor to the dish. The video accompanying the recipe demonstrated how to prepare the meal.
Comelle’s social media campaign was a great success. It inspired people to prepare delicious and healthy meals during Ramadan, and it helped to raise awareness of Comelle’s products. The campaign was a win-win for both Comelle and its customers.
Here are some of the results of the campaign:
1. The campaign generated over 1 million views on social media.
2. The campaign led to a 63k increase in the community of Comelle
3. The campaign received positive feedback from customers, who praised the recipes for being easy to follow and delicious.
Overall, Comelle’s social media campaign was a huge success. It helped to promote the brand, increase sales, and generate positive feedback from customers. The campaign is a great example of how social media can be used to connect with customers and promote a brand.
Cover Image Via Comelle