Ittehad Textiles, one of Pakistan’s leading fashion retail chains, has announced a style challenge that will lead you to a college scholarship program.

This is an effort to promote the individuality of youngsters in Pakistan and celebrate their unique sense of style. As explained by the Chief Brand Officer Shahnawaz Chughtai. Ittehad Textile aims to empower young people and help them realize their potential & we can’t wait to see what creative ideas come out of this competition!

 

 

All you have to do is to create a look and post it on Instagram with the #IttehadStyleChallange and 12 lucky winners will get a chance to receive a scholarship worth 100k from Ittehad Textiles every year. You can also DM or Email in case your profile is not public.

The leading fashion retail chain is also planning programs that will help young girls to improve their skills, such as fashion and textile design through workshops or seminars