In an unprecedented move, Pakistani startup MYTM has partnered with JS Bank‘s Zindigi and Mastercard to unveil the Sullis Hajj Card. This groundbreaking financial product is set to revolutionize the pilgrimage experience by providing a seamless, secure, and cashless way for pilgrims to manage their expenses during Hajj and Umrah in the Kingdom of Saudi Arabia. Officially launching on May 15, 2024, applications for the Sullis Hajj Card are now open through the MyTM App.
A Game-Changer for Pilgrims
The Sullis Hajj Card is designed to eliminate the need for physical cash, thereby enhancing both convenience and security for the thousands of pilgrims who attend Hajj and Umrah each year. This initiative aligns with Saudi Arabia’s Vision 2030, which aims to digitize religious tourism and improve the overall experience for pilgrims.
Celebrating the Launch
The launch event, held on May 6, 2024, was a significant milestone, attended by dignitaries from Pakistan and Saudi Arabia. Notable attendees included His Excellency Mr. Rizwan Saeed Sheikh, Additional Secretary for the Middle East region at the Ministry of Foreign Affairs of Pakistan, and Mr. Adel Almomin, CEO of Finmal and Board Member of Tanmeya Capital.
“This project marks a pioneering venture launched from Pakistan, aimed at not only assisting pilgrims but also enhancing financial inclusion in alignment with the national financial inclusion strategy. With the fifth largest population globally and a predominantly Gen Z demographic, Pakistan is on a trajectory towards digitization. Initiatives like this are greatly endorsed by the government,” said Mr. Rizwan Saeed Sheikh.
Commitment to Innovation
The key figures behind this initiative emphasized their commitment to providing innovative solutions that cater to the unique needs of pilgrims.
Dr. Zain Farooq, CEO of MYTM Pakistan, expressed pride in launching a product that facilitates a fully integrated digital experience for pilgrims.
Jawad Mahmood, CEO of MYTM Saudi Arabia and Sullis, underscored the collaboration’s goal to support the spiritual needs of Muslims worldwide with advanced technological solutions.
Rao Umer, Chief Business Officer at Zindigi, highlighted the partnership’s aim to develop solutions that elevate the spiritual aspects of Hajj and Umrah journeys while promoting convenience and peace of mind. “Through this partnership, we aim to lead the way in developing novel solutions that elevate the spiritual aspects of Hajj & Umrah journeys while promoting convenience and peace of mind for pilgrims by bringing in a cashless experience that is designed to minimize the hassle of carrying cash and simplify transactions,” said Rao Umer.
Mastercard’s Role
Mastercard, a key partner in this initiative, is committed to supporting religious tourism and digitizing financial transactions for pilgrims. “We are proud to be part of this initiative which is very close to our heart. Mastercard believes in doing well by doing good, and what is better than improving the lives and experiences of the people who travel to Saudi Arabia for the auspicious journeys of Hajj and Umrah. Mastercard will continue to support these initiatives as a wider policy to expand religious tourism and ultimately digitize it with various governments,” said Mr. Arslan Khan, Vice President Country Manager, Pakistan.
Tailored for Pilgrimage Needs
The Sullis Hajj Card is specifically tailored to meet the unique needs of the pilgrimage environment, offering a safer and more convenient way to handle financial transactions without detracting from the spiritual experience of Hajj and Umrah.
How to Apply
Pilgrims can apply for the Sullis Hajj Card through the MyTM App or by visiting the official websites www.mytm.co and www.sullis.co. Additionally, applications are available through a network of travel agents listed on these websites.
About MYTM
MYTM is a leading financial technology company operating in Pakistan and the Kingdom of Saudi Arabia. The company is dedicated to delivering innovative solutions that simplify and secure financial transactions globally. With a focus on user-centric design and cutting-edge technology, MYTM is committed to enhancing the financial experience of its customers.
For more information on the Sullis Hajj Card and to apply, please visit the MyTM App or the official websites mentioned above.
Sullis & MyTM social Profiles:
instagram.com/sullisdebitcard/
https://www.facebook.com/profile.php?id=61558588456055
https://www.linkedin.com/company/sullis/
Video URL – https://www.youtube.com/watch?v=qdIrTXRJ-Uk
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https://www.linkedin.com/company/mytmpakistan
https://www.facebook.com/MYTMofficial